Category: Selling Skills


Here’s a post from my other blog…

Learn How To Generate Multiple Paychecks, Steady Income Stream, All In US $, Become An Entrepreneur With A Home-Based Internet Business Even Without Any Computer or Internet Skills, With No Website, Even Without Creating Your Own Products Using The Power of Social Media, Facebook, Twitter, YouTube, Blogging, Search Engines and Google!

Chris Randolph ~ The Google Guy ~ Internet Marketing Coach Malaysia… Specially Brought To Kuala Lumpur For Your Benefit By Popular Demand!

ONE DAY ONLY: December 11th 2010 – Kuala Lumpur. Malaysia

This special 2-Hour workshop has been painstakingly created and designed from the ground up.  What you will learn:

  • Start Your Very Own Internet Business With No Computer/Internet Skills
  • Leverage power of Facebook, YouTube, Blogs & Google
  • Build A 5 or 6 Figure Income (in US $)
  • Create A Profitable Email List Filled With Hungry Buyers
  • Market Locally AND Globally
  • Find Hungry Buyers For Your Product/Company/Services
  • Get Top Ranking on Google & Yahoo Search Engines
  • Make A Serious Income With Business Blogs
  • Find The Hottest Selling & Most Profitable Products Online

Sell Online With Absolutely No Prior Knowledge & No Experience AND Make REAL Money To Gain Financial And Time Freedom!

I want you to imagine this… if you could learn how to generate multiple paychecks, a steady income stream, all in US dollars, become an entrepreneur with a home-based internet business even without computer or internet skills, with no website, even without creating your own products, using the power of Social Media, YouTube, Blogging, Search Engines and Google!
How would that transform your life?Would it mean more time for your family, loved ones or to pursue your hobbies?
 

Would you be able to take more or longer vacations or even visit far away and exotic countries?
Would you get a better bigger home a better bigger car, live in a different neighborhood or send your children to private school so they can have a better life?All of these and more are definitely possible through internet marketing and attending my free 2 hour workshop. 

Until now, previously there was no school or college you can go to learn all of these closely guarded secrets.  You can also invest over $150,000 and 3 or 4 long years learning through trial and error and making very expensive, costly mistakes.

There is an alternative.


Several years ago, I had no idea you could make a very comfortable living through internet marketing, Social Media, YouTube, Google was just starting out and we never even heard of Twitter and what the heck was a blog!  I was in your position where I wanted to expand my business, create another stream of income, desired more time freedom.
You see, my business owned me and I was working 10 – 16 hours a day, including weekends and I wanted that to stop.  The problem was that if I stopped, my income stopped as well.Over the last 3 years, I made a decision and decided that I wanted to learn everything I could on how to make money on the internet.  3 years and over $150,000 later, I cracked the code.  I learned through trial and error but I am now a successful internet marketer with a huge passive income.  Whether I work or not, the money just comes in, I cannot even stop it even if I wanted to. 

How is this possible you might ask?  If you want to find out how you can do the same exact thing, look at the dates and times on this page.

Click on the date and time that you wish to attend and get registered right now.  The 2 hour workshop is absolutely free and you will learn information that you cannot get anywhere else.
The internet marketing strategies that I teach are extremely simple to learn, everything is step-by-step, that will get you on your way to earning a substantial income on the internet.

To Find Out More Go To http://www.InternetMarketingCoachMalaysia.com

If you are already on Social Media, YouTube, Twitter or have even thought about Blogging, then you need to attend this informational, entertaining, educational and powerful FREE 2-hour workshop.

I promise you that your life will be changed and transformed and you will look at that day as the moment your whole life changed.

In this tumultuous economy, we need to have a strong income besides our job for the sake of our family and loved ones, don’t you agree?  Let me ask you this, What would an extra 1000, 5000 or 10,000 US $ per month mean to you?

Each of the 4 sessions are 2 hours and you have your choice of convenient times to pick from.

Just go to here: To Find Out More Go To http://www.InternetMarketingCoachMalaysia.com

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can’t get it right. Well, to answer this question they should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word “benefit” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer’s attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer’s point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it.

The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor’s product.

Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn’t do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won’t be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you’ve made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don’t act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

“There are no real objections in the profession of selling; only opportunities to advance to the next step in the sales process”

Objections are a normal part of selling. It is up to you whether you regard objections as obstacles or opportunities.

You, as a sales professional, must remember that objections are welcome in the sales process. Most of the time, the objection is merely a smokescreen for another underlying thought or hesitation. Your primary role is to handle the objection in an intelligent and professional manner in order to sweep it to the side and find out why they are saying what they are saying.

Do not be afraid when an objection pops up.  It is the prospects way of saying, “I need more information”, or “There’s something else on my mind, but I don’t want to tell you what it is and I’ll just say this instead”.

Consider this; your role is to uncover the actual needs and desires of your client. Sometimes they do not know exactly what they want. They do not know exactly what they need. They do not know what the best plan or program is for them. That is your role. That is your responsibility. You are the professional.

Objections can be largely avoided by taking the right steps and doing everything correctly. When they do occur, resist the tendency to attack in defense. You must back up and revisit the questioning stage of the call. The voiced objection is quite simply, a symptom of the real problem, which you must uncover.

An objection is a customer’s expression of resistance. But when people raise an objection they are not saying they won’t buy. In many cases they are telling you they want to buy, but they want a little help from you first.

In fact experienced sales people look forward to their customers raising objections because they know that customers who don’t raise objections can make life difficult for salespeople.

It has been found that with top sales professionals who have successful sales calls, they contain 50% more objections than those appointments that result in no sale.

This indicates that people who buy will produce more objections than people who will not buy. If is very important that you really understand an objection and what the customer is really saying, before you attempt to deal with it.

This means the first thing to do with an objection is to listen to it carefully and attentively without interrupting.

Types of Objections

All objections fall into one of two main categories. They are either:

1. REAL and sincere remarks about some aspect of the product or service the customer does not feel happy with or doesn’t understand.

2. SMOKE SCREEN is a cover up. Either the customer is truly not interested in what you are saying and is trying to put you off, or they really are interested and for some reason or other are stalling, rather than coming straight out with their real problem.

If you fail to identify whether an objection is real or a smoke screen you can get yourself into deep trouble.

If you deal with a smoke screen as though it were real, the customer will be ready with another smoke screen as soon as you finish!

If you deal with a real objection as though it were a smoke screen, you could lose the confidence of your customer and put them right off!

Classifying Objections

To test whether an objection is real or a smoke screen, there are two commonly used techniques:

1. Use “suppose” or “what if”. Say to the customer “Suppose I could remove that thing you are objecting to, would you buy”? If the answer is yes then it is a real reason.

2. Ask an open question about the objection and listen for tone and watch body language for intent. “What do you mean”? or “Why do you say that?”

Smokescreens tend to be revealed because of insincere tone and body language.

Handling Objections

Real objections fall into two categories:
- Real product disadvantages
- Misunderstandings

Treat real product disadvantages by admitting them and out-weighing them with other benefits you know will appeal to the customer

Misunderstandings should be dealt with as follows:
- Cushion your response, respect their opinions, “I can understand you thinking that. Other people did too.”

- Try to let them work out, or prove, the situation for themselves.

- Use a third party referral (other people’s experiences), making sure they are acceptable to the customer as references.

Some useful phrases to start your answers to objections with:
I’m sorry you feel that way ….
Would you mind telling me why?
What sort of problems (complaints, difficulties, etc.)
Then your question is …., etc.

Structure For Handling Objections

1. Hear it out
2. Repeat it back
3. Clarify it
4. Isolate it
5. Answer the objection
6. Confirm
7. Move on (Change pace/trial close/close/ next step)

Objections from prospects and clients are part of the selling culture. If you fear them, then it’s because you don’t know how to respond to them or your responses are weak.

You have three simple choices:

1. Continue doing what you are doing and you will continue to get the same mediocre result.
2. Quit the sales profession and move on to something else.
3. Get good at your chosen profession and learn the skills that you need to become a top sales professional.

For more info on the topic of How To Handle Objections, why don’t you make a visit to www.HowToHandleObjections.com or www.GetSalesEdge.com

There are some free reports and resources there too.

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